Audit of online projects and websites:

Analysis of activities

project format
who the goods or services are intended for;
how users learn about the product;
what is the advantage of the product, what should be emphasized on the website

Study of statistical data

analysis of key behavioral indicators;
analysis of how well the goals are configured, at what stage difficulties may arise;
analysis of heat maps and click maps
analysis of bounce statistics
audience verification and identification of the main target audience, to exclude inconsistencies and incorrectly configured advertising.

Project data

Checking the logic and mechanics of the project sections
Testing conversion chains from familiarization with the product on the website to successful conversion.
Conduct technical page-by-page analysis and testing of interface elements (checking the functionality of all elements).
Checking the adaptability of elements and their output to all screen formats
Checking the readability of information and its perception
Conducting usability tests of the project and analyzing the content of the project
Analysis of SEO preparation of the project
Optimization and recommendations for the CRM of the project
Report with all identified problems

Additional

Development of a concept for project optimization, recommendations for elimination and priority of improvements.
Step-by-step instructions for recommendations and corrections in the project
Execution control
Monitoring and analyzing the impact of project changes on statistical data within 30 calendar days after the changes

Implementation of improvements upon request.

Content audit: images, videos, texts

Content
Check for the presence/absence of copyright
Detailed analysis-report on the conducted check with recommendations
Additional
Error correction using the author’s content on the site
Complete revision and update of the project (technical, trend, conceptual)

From 99 $/h

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